Explore a technology’s segmentations of market

Why identify the different market segments using the technology in question? 

The objective is to understand where and how the technology we are interested in can be used; which markets are developing it and for what purpose. Identifying these different segments will then lead you to know the different players involved with the technology in these different uses. 


To do this, simply select the keywords for the different sectors using the “Keywords” filter and compare the volume of communication for each (= the number of document mentioning each of those keywords).

NB : Not all keywords are relevant to a specific market. Leave out those that are not relevant or do not interest you.

 

Once you have collected the amount of communication on each of these market segments, you can create a graph like this to easily visualize the most communicative markets on the technology.